UFC (Ultimate Fighting Championship) fighter DAN “THE OUTLAW” HARDY, who is currently preparing for his next fight at UFC 99, is now officially sponsored by Earache Records.

DAN HARDY is set to compete against MARCUS DAVIS at UFC 99: The Comeback, which takes place this Saturday, June 13th in Cologne, Germany. The event will be shown live on TV on Setanta Sports at 8pm in the UK, and will be shown on pay-per-view in the USA and other countries. For a full list of where to watch the event, head here.

Earache Records – which has been pioneering extreme metal for over 20 years – is proud to sponsor DAN HARDY, a self-professed metal fan who hails from Earache’s home town of Nottingham and is taking extreme fighting to the next level as he enters his third UFC event.

DAN HARDY comments on the sponsorship:

“I’m really excited to be with Earache Records! I have been listening to bands on their label since I was in my teens and to now be working with them is great. I think both parties will benefit from the collaboration.”

Check out some shots of DAN HARDY modelling Earache merch here and purchase the items plus many more here in Europe or here in the USA.

This isn’t the first time that Earache Records has tied in with fighters. In 1999, Earache teamed up with the ECW (Extreme Championship Wrestling) to release the ECW EXTREME MUSIC compilation, featuring such knockout bands as MOTORHEAD, MEGADETH, ANTHRAX and more. ADEMA’s 2004 Earache release, PLANETS, also included guest vocals from mixed martial artist RALEK GRACIE. Now, in 2009, Earache comes out fighting again by announcing their partnership with DAN HARDY.

Check out DAN HARDY’s official UFC profile page and visit his MySpace page.

Earache Records wishes DAN the best of luck in UFC 99 and in his ongoing fighting career.